(image, 1970s Castro District by Crawford Barton)
Perfumer Antoine Lie
Rien is a leather, yes, but what constitutes a leather note in perfumery is often vague. In describing leather perfumes, we might point to the ingredients of rectified birch tar or isoquinolones, but in general we’re usually just loosely descriptive, often to the point of obscurity. Smokey, tarry, rubbery, ‘like the inside of a purse,’ suede-like. Suede-like? We might as well say carpet-like. Evocative, yes, but this terminology doesn’t give us a lot of analytical range.
But Rien is a bit different. It plays with the qualities of dryness, dustiness, inkiness, metal, bitterness. It suggests the scent of a thick leather motorcycle jacket. Antoine Lie has said that Rien is composed with incense, cistus, cumin, styrax, aldehydes. Find the wrong angle on this package and Rien could have been a muddle if not a mess. As it turns out, though, (and here I fall prey to dim descriptions of the leather genre) Rien is a gorgeous, sharp, harsh leather. Distinctive, striking, beautiful? Utterly. Pretty, cozy, something Sephora has trained its customers to like? Not by a long shot.
Etat Libre d’Orange doesn’t target the mainstream perfume buyer, and thus avoids the sort of fragrance that a good few might like and an even larger number won’t actually mind. Despite the complaints, valid or not, leveled against niche perfumery (pretension, dilettante exclusivity, smugness) Rien is a beautiful example of the effectiveness of a well-curated line and risk-taking. In addition, it is no more expensive than many designer releases.
Rien is a terrific perfume, and perhaps more importantly, an example of a creative, successful strategy by a niche house.