Category: Erwin Creed

Creed Himalaya, 2002

Perfumer Erwin Creed Caveat:  I am not the Creed customer. The transparency of their aspirational marketing/mythology makes me laugh. I’ve just tried Original Vetiver and Himalaya. Each falls squarely into existing mass-market masculine fragrance categories. The former is a a typical fresh/sport millennial  masculine, the latter is a fruity/metallic aquatic of the Cool Water/Salvador Dali Laguna school. It can be argued that they…

Creed Love in Black, 2008

Perfumers Erwin Creed and Olivier Creed I saw a bottle of this in a shop and just had to try.  The bottle is that matte black that people spend thousands of dollars on to paint their Mercedes. This symbolism of affluence and chic is so strained it creaks. It’s like an overbred poodle.  So particular, so self-conscious.  The desired message…

Creed Original Vetiver, 2004

Perfumers Erwin Creed and Olivier Creed Which word in the name of this fragrance is further from the truth? Original? Actually Original Vetiver (2004) is a soapy, citrus-woody fragrance in the vein of just about every designer men’s fragrance with the words “fresh” or “sport” in the name from the era. Vetiver? Not as far as I can smell. Original…

Creed Virgin Island Water, 2007

Perfumers Erwin Creed and Olivier Creed Virgin Island Water shouts “Tropical!” It doesn’t smell so much like the Carribean as it does the stereotype of a Brit on holiday in the Carribean.  It doesn’t smell like coconuts and warm weather flowers.  It smells like mojitos, piña coladas and suntan lotion (that’s the anscestor of sunblock to you kids.) I smell…

Creed Love in White, 2005

Perfumers Erwin Creed and Olivier Creed I had to try Love in White at some point.  Given the Turin reviews in The Guide, I couldn’t resist.  The review gives Love in White the George Bush style benefit of low expectations.  I was half expecting the devil in a bottle.  Balance the low expectations from The Guide with the stratospheric expectations set…