Category: Christophe Laudamiel

Estée Lauder Youth Dew Amber Nude, 2005

Perfumer Christophe Laudamiel Estée Lauder turned to Tom Ford for an image face-lift.  How to bring the classic Youth Dew into the 21st century?  In descending order of importance:  1)  Change the image.  2) Get someone or other to fiddle with the perfume.  While neither of the above photos are from the YDAN campaign, they help to explain the strategy.  Youth Dew conjures…