Category: Antoine Maisondieu

A Review of Etat Libre d’Orange Noel au Balcon (or, Don’t Believe the Hype, but do Smell the Perfume )

Etat Libre d’Orange are known stylistically for their cheeky tone and snarky perfumes. As a brand, they poke a stick at contemporary notions of bland luxury. Branding works by tailoring images to implant in the public mind and then builds a series of associations. But branding also takes into account the self-reference of the branded. We perfume consumers should be…

Balmain de Balmain, 1998

(image Laverne Cox) Perfumer Antoine de Maisondieu Balmain de Balmain is best viewed as a part of the Balmain lineage rather than as a part of the trends of its time, the late 90s-early 00s.  Perfumery and its audience were still wrestling with the extremes, unable to find a balance.  The 80s power fragrances, notoriously large and tiresome, took ethylmaltol…

Etat Libre d’Orange Rossy de Palma Eau de Protection, 2009

(Rossy de Palma as Antonio Gaudí from Time Out Barcelona) Perfumers Antoine Lie and Antoine Maisondieu Perfumery is an abstract form. Narrative and storytelling are functions of marketing, not perfumery. But Etat Libre d’Orange presents an alternative to the abstract and the narrative with Rossy de Palma Eau de Protection. Whether you consider the perfume to be a bespoke perfume released to the…