Category: Angelo Pregoni

Op/Ed. O’Driù: An Article of Faith.

Wading through perfume ‘spin’ is often an annoyance but it’s not particularly difficult.  It’s most often cliché lifestyle advertising that is easy to dissect and dispense with.  Many niche brands, though, particularly the many smaller artisinal concepts, rely on online discussions/product review, a social media presence and trade shows such as Esxence and Pitti Fragranze. Fortunately for niche perfume companies…