Category: O’Driù

Op/Ed. O’Driù: An Article of Faith.

(image Caravaggio, The Incredulity of St. Thomas) Wading through perfume ‘spin’ is often an annoyance but it’s not particularly difficult. It’s most often cliché lifestyle advertising that is easy to dissect and dispense with. Many niche brands, though, particularly the many smaller artisinal concepts, rely on online discussions/product review, a social media presence and trade shows such as Esxence and…