Perfumer Mandy Aftel.
The vocabulary of luxury emphasizes its value as an indicator over its significance as an experience. Handbags, wristwatches, cars and the like. Lavishness as social weaponry. This dogmatic perspective on luxury is nothing new. In fact, I only bring it up because Aftel’s ambergris-based Parfum Privé brings the focus of luxury back to experience, to pleasure.
Underlining the most extravagant floral essences, indolic orange blossom and the delicate peach-tea of osmanthus, ambergris gives the perfume a sumptuousness, an easy opulence. Ambergris is the Beluga caviar of perfume. Exotic, lush, rare, legendary. Like Beluga, ambergris’s scarcity makes it costly. Both are symbols of affluence, but unlike Beluga, Ambergris isn’t an acquired taste. At least not in Mandy Aftel’s hands.
I understand the subjectivity of beauty but Parfum Privé feels universally sultry and lush. I cannot imagine someone finding it anything but appealing. Ambergris and Aftel are a perfect match. She presents perfume as modern alchemy and ambergris is one of the mystical fragrant materials. It famously stops the clock on more volatile materials. Aftel uses it to extends the life of the florals and give the perfume a lankiness, a drawl that seems to slow time. The perfume is hypersaturated, the theoretical 110%.
Today is the first day of Daylight Saving Time, a trick of the clock that grants a 25th hour to this special day. I have time and I’m in no rush. Parfum Privé is a perfect fit to the day.
Perfume sample from Aftelier Perfumes.
(image source unknown)